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Red Crayon Office Fitout

creative office fitout

Amicus Interiors has delivered a new signature look to the 350 square metre office of creative advertising agency, Red Crayon located in South Melbourne.

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Dedicated to innovative thinking, Red Crayon prides itself on its creative philosophy, ‘Creativity isn’t what we do, it’s who we are’ and believed with the expansion of its premises it needed to capture and reflect their creativity.

“We needed to make a statement we were moving and growing and wanted to use our space to reflect our philosophy and culture,” said Craig Mcloed Creative Director and Founder of Red Crayon. 

Amicus Interiors develops innovative and unique fitouts through understanding and collaborating with clients to reflect the culture of the workplace.  What Amicus understood from Red Crayon that by having white walls and grey carpet, they could not accurately represent their creative mantra and innovative way of working and thinking.

The fitout has been designed to illustrate the brand without explanation.

“Understanding culture and collaborating with teams to identify their needs is what makes the difference when designing a successful fitout,” said Mr Andrew Holder, Chief Executive Officer of Amicus Interiors.

The fitout features flexible work spaces and truly unique design ideas. It includes an amphitheatre which serves as a presentation platform, meeting area and lunch space as well as multiple break out areas. Collaboration of the Red Crayon team to nut-out ideas is essential.

A softer touch is then added through the placement of a vertical garden surrounding a large flat screen TV and various lighting treatments.

“Clients are greeted in what looks to be a black metal cage drenched in fluorescent yellow yarn, polished concrete flooring and 13 perfectly placed  bronzed lights hanging over the board room. They are connecting feelings to their perceptions before a word is even spoken,” said Craig Mcloed Creative Director and Founder of Red Crayon.    

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