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What we learnt at the office real estate breakfast in Brisbane

Your office is an important brand asset

If you put your logo on your building, would it make sense for your brand?
Angus Harvey Ross, Director at Corporate Property Partners

Tenant Advocate (and Business Advisor, Strategist and all round oracle of useful information) Angus Harvey Ross made a critical point at today’s Brisbane property market breakfast.

Forget about the lease expiry date, forget about vacancy rates and incentives, these things are just external factors that are there to try to distract you from the important task of running your business.

What companies should be considering in these times of fast growth and decline is;
Does this property add something to my business?
Does this company asset help to retain talent?
Does this office improve productivity?
Does the office you are in right now inspire your employees and clients?

Mr. Harvey Ross says that even something as low cost as providing a sit stand desk for your staff shows that you value them and improves their productivity as a result. Your property and office play a huge role in retaining staff and that adds up when you consider how long it takes and how much it costs to replace staff.

When so many decisions are made for employees, the choice to sit or stand is a small but welcome one.

Angus Harvey Ross added that businesses should really only be planning for 12 months in advance. The market place is so turbulent, how many of us knew where we would be today a year ago? Anything more than a very vague 5 year plan is almost ridiculous.

Sean Johnson, Co-Founder and Director of Brisbane based recruitment firm TrooCoo, said it meant a lot to his team to graduate from co-working to their own space. To walk in and see our own company branding on the walls gave all employees a mental lift and a sense of ownership and inspiration. Sean’s team started off in co-working and it certainly played an important role in making connections for the business, however, maturing to their own space was an important part of the growth and the journey of the business and their big plans. Sean also commented that there is a lot of vacancy in Brisbane but these spaces were not necessarily suitable for the businesses in need, describing some as soulless.

Amanda Newbery, Founder & MD at Articulous, said what was important for her in securing a new office included landlord incentives so that she could make sure that the fitout helped to attract the best of the best talent and be a place that would unleash creativity while providing quiet places to hide for more in-depth work. Amanda says that the process of finding a space was time consuming and overwhelming, especially in the Brisbane market where there is a flood of available vacant space of the under 500sqm variety. Amanda wanted to make sure she used her head and not her heart in such a big decision for the future of the company so decided to call in the big guns and chose to work with Angus Harvey Ross to secure her perfect new business home. With the dream fitout designs now underway, we can’t wait to see the finished product.

Stay tuned for the learnings from Sydney & Melbourne’s office real estate breakfasts in the next two weeks.

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Date 19 July 2017 By Megan Greig
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